AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps in Guatemala: Q2 2025 Performance
Explore the performance of top consumer finance apps in Guatemala during Q2 2025, highlighting trends in downloads and active users.
During the second quarter of 2025, the unified platform data from Sensor Tower highlights significant trends in the performance of top consumer finance applications in Guatemala.
BANRURAL saw a consistent download pattern, with numbers peaking at approximately 22K in late May. The app maintained a robust user base, with weekly active users fluctuating around 1.2M throughout the quarter.
Bi en Línea from Banco Industrial experienced a gradual increase in downloads, reaching around 13K in late March. Active users varied slightly, hovering around 1M, with a noticeable uptick towards the end of June.
Nequi Guatemala had an interesting quarter with downloads starting strong at over 18K in March, then stabilizing around 4K to 5K in June. Active users remained relatively low, with minor fluctuations throughout the period.
Banca Móvil BAC demonstrated stable growth in downloads, peaking at approximately 9.2K in the last week of June. The app also experienced a steady rise in active users, reaching over 433K by mid-June.
Banco Nexa maintained a steady download rate, with figures ranging from 3.6K to 5.7K throughout the quarter.
These insights, sourced from Sensor Tower, provide a snapshot of app engagement and user trends in Guatemala's consumer finance sector for Q2 2025. For more detailed analytics, visit Sensor Tower's platform.
